Branding is an important part of any commercial space; from the moment you walk in, a business’s interior should reflect the company’s ethos, aesthetic, attitude, and personality, giving you a tangible introduction to what the brand is all about!
We frequently use interior design to help support these efforts, and love collaborating with clients to ensure all design elements in the space (down to the smallest details) work with their brand vision. But sometimes, the space calls for more than visual reinforcement of the company brand through materials, lighting, or FF&E selections. Often, there are spaces that need a more direct implementation of the brand and when that happens, it provides an opportunity for us to explore creative logo applications!
It all starts with a full exploration of the brand - initial concepts, sketches, and a complete understanding of the visual identity are all vitally important parts of the process! Sometimes a logo can be applied throughout a project to reinforce the brand in subtle ways. At Rise on Chauncey, we were able to incorporate the project logo as part of the wall signage, in furniture, and even on outdoor lawn games.
We had an opportunity to fully explore the concept behind Sparrow Coffee when working through the project’s logo design and branding. Everything from feature art walls, signage, and packaging were part of the logo applications utilized in this project, allowing us to reinforce the brand concept in a very unique and tangible way!
Even the simplest elements from a logo can become part of the interior and reinforce the brand! At Portsmith, we not only incorporated the logo into a custom bar design and floor mosaic, but also integrated the isometric line patterns from logo into a beautiful wood & mirror feature wall.
Of course, there are lots of creative ways to include a logo in a design. But sometimes the simplest applications are the best - a focal area featuring the logo can be a great addition to the design, as well as a way to reinforce the brand!
What creative logo applications are inspiring you lately?